About

Hello, I am Georges Auberger, a self-identifying geek who grew up in Switzerland and relocated to Silicon Valley in the mid 90’s. Throughout the years, I’ve had the privilege to deliver many great software products to customers, have fun with cool technologies and learn from a lot of talented people.

In many ways, you could say that I’ve always been involved with ideas that were ahead of their time, mostly building consumer-facing products tied to a backend infrastructure.

Early in my career, I lead the technical team that brought the very successful Logitech QuickCam video camera to market. Somewhat unexpectedly, I then became a serial entrepreneur, co-founding a company and leading development teams at other startups funded by top VC firms such asSequoia Capital, KPCB, Atlas Venture, andSutter Hill Ventures.

I’ve pioneered video sharing on the web with Spotlife, in an era when dial-up connection was the norm. Later on at Digital Chocolate, I built social gaming communities on mobile phones (pre-iPhone). At Songbird, I lead the team that created the award winning and open source media player for desktop, mobile and cloud streaming.

Throughout those experiences, I discovered the best way to manage development organizations and keep them at peak performance. I’ve put Agile development practices to the test and elaborated a unique and pragmatic approach to engineering processes.

As a technology executive in those startups, I’ve made countless key technical decisions and managed hundreds of people through implementation. I lead product market delivery for partners such as Microsoft, Yahoo!, Philips, Logitech and most of the world’s leading mobile network operators such as Vodafone, Orange, T-mobile, NTT Docomo, Verizon and AT&T.

I’m now bringing that experience to start-up entrepreneurs throughTernary Labs, a software engineering consulting practice, that I founded.

I hope you'll enjoy this collection of unvarnished stories about my experience in the development trenches of Silicon Valley technology companies.